Prof. Bright C. Opara

opara.bright1@ust.edu.ng
08033125609

Prof. Bright C. Opara

Dean, Students Affairs

Education

  • Doctor of Philosophy (PhD) - Marketing (2002), RSUST, Port Harcourt, Nigeria
  • Master of Business Administration (MBA) - Marketing (1995) RSUST, Port Harcourt
  • Bachelor of Science (BSc) - Business Education - Management (1987), RSUST, Port Harcourt
  • West African Certificate (WASC, 1981), Akpor Grammer School Ozuoba, Port Harcourt

Publications

  • Opara, B. C. (2015). International Marketing. Port Harcourt: Man-Philip Publications. 2)
  • Opara, B. C. (2010). Marketing in Developing Countries. Port Harcourt: David Stones Publishers Ltd.
  • Poi, E. L. & Opara, B. C. (2021). Inventory Optimization and Customer Satisfaction of Petroleum Marketing Firms in Rivers State. Journal of Accounting, Marketing & Information Technology 8 (2), 118–133
  • Opara, B. C. (2010). Nigerian firms’ non-oil export involvement: An economic transformation paradigm. European Journal of Scientific Research, 40(4),547-556.
  • Opara, B. C. & Azuonwu, E. O. (2020). Moderating role of technology on marketing channel strategies and organizational performance of quoted brewery companies in South-South, Nigeria. RSU Journal of Strategic and Internet Business. 5(2), 1387- 1395.